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August 28, 2026

Shopping with ChatGPT: What We've Integrated at Carrefour Belgium

Carrefour Belgium lets you do your grocery shopping in ChatGPT using the agent Mealz.ai: products, shopping lists, recipes, weekly meal plans, and an actual shopping cart.

OpenAI Ads is coming to France: intent replaces keywords

Advertising is coming to ChatGPT in France starting August 24. Contextual targeting, ad buying through six agency groups: here’s what this means for your media plan.

Mandatory transparency, employees leaving during meals: two signs pointing to the same strategy for retailers

Since August 2, the law has required AI agents to identify themselves as such. Kroger is rolling out its shopping assistant on a wider scale. Two developments, one strategy.

Self-preferencing, lack of transparency, data loss: the risks faced by retailers who outsource their visibility to a third party

The Competition Authority warns about market concentration in the AI agent sector. What this means for food retailers’ visibility and data.

GEO: Why Your Product Page Now Needs to Be Optimized for Generative Models

Traffic is shifting toward generative AI, and catalogs are already integrating with ChatGPT. How GEO is changing things for food retailers.

Two studies, one clear trend: retailers are shifting their budgets toward AI shopping assistants

Fevad and PYMNTS/Visa both reported this in the same week: agent-based commerce is moving from concept to infrastructure. What this means for retailers.

E-commerce

From Keywords to the Agent-Based Basket: The Strategic Turning Point in Food Retail Media

July 1, 2026

3 min

From Keywords to the Agent-Based Basket: The Strategic Turning Point in Food Retail Media

Amazon dominates retail media search in the food sector. Retailers are responding with agent-based commerce, MCP, and GEO. Here’s what that means in practice.

Food Retail: Trust Will Be the Real Battleground

Agent-driven commerce in Europe is expected to reach 310 Md€; however, only 16% of Europeans would trust an AI agent to do their shopping. Why white-label solutions are a game-changer.

Expert voice: Emmanuel Ansoud, Category Management & Usage

Want to unravel the mysteries of Category Management? Look no further! Emmanuel Ansoud, founder of Growing Ideas and an expert on the subject, paid us a visit and shared his vision with us.

The Mealz Team

News Mealz

Food E-commerce Data, Trends, and Insights

Featured Article

Shopping with ChatGPT: What We've Integrated at Carrefour Belgium

Shopping with ChatGPT: What We've Integrated at Carrefour Belgium

OpenAI Ads is coming to France: intent replaces keywords

Mandatory transparency, employees leaving during meals: two signs pointing to the same strategy for retailers

Self-preferencing, lack of transparency, data loss: the risks faced by retailers who outsource their visibility to a third party

GEO: Why Your Product Page Now Needs to Be Optimized for Generative Models

Two studies, one clear trend: retailers are shifting their budgets toward AI shopping assistants

From Keywords to the Agent-Based Basket: The Strategic Turning Point in Food Retail Media

Food Retail: Trust Will Be the Real Battleground

Expert voice: Emmanuel Ansoud, Category Management & Usage

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