E-commerce

Who shops groceries online and why?
January 17, 2024

Who shops groceries online and why?

The demographics of this sales channel are not necessarily similar to those of other eCommerce platforms. In Europe, who shops on Drive and why?

Articles
What are innovative formats in retail media?
January 18, 2024

What are innovative formats in retail media?

In 2022, retail media will record sales of 887 million euros in France, representing growth of 30% compared to 2021. In fact, this market represents 10% of online advertising, and promises to continue growing in the years ahead.

Articles
How can AI help advertisers make up for the end of third-party cookies?
January 18, 2024

How can AI help advertisers make up for the end of third-party cookies?

The end of third-party cookies is sounding the death knell for the unification of customer data, and AI is emerging as a solution to help companies palliate this digital transformation.

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Is ChatGPT e-commerce’s new weapon?
January 18, 2024

Is ChatGPT e-commerce’s new weapon?

First presented in November 2022 by Open AI, ChatGPT generative AI has rapidly become the topic of the moment. But to what extent could this "generative pre-trained transformer" contribute to the development of e-commerce?

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White Paper: What are the key trends in customer experience for 2023?
January 19, 2024

White Paper: What are the key trends in customer experience for 2023?

In 2023, what customer experience trends will stand out to meet consumer expectations?

White paper
Shoppable recipes in France: two influential reviews
January 18, 2024

Shoppable recipes in France: two influential reviews

Editions Dauvers and LSA have taken stock of the state of the art in shoppable recipes in France.

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