The food retail media platform that puts your brand at the center of purchasing decisions
Mealz Brands enables brands to increase sales and strengthen their presence in click-and-collect and home delivery through native campaigns that are performance-driven and offer guaranteed ROAS.
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Results That Make a Difference
Mealz for Brands is the white-label solution that unlocks your products’ potential across retailers’ e-commerce platforms.
Guaranteed ROAS
Performance-driven campaigns with continuously tracked sales and guaranteed ROI.
Native activation
Your products are integrated directly into retailers’ e-commerce shopping journeys—no friction, no redirects.
Multi-Retailer Reach
One activation deployed simultaneously across all of our retail partners.
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A Data-Driven Retail Media Campaign
Potential Analysis
We analyze your product's presence across our network of partner stores to identify opportunities for activation.
Performance Screening
We estimate expected impressions, clicks, and sales based on audience data and your category’s performance across our retail partners.
ROAS Commitment
We set a profitability target in the form of a ROAS, guaranteed before your campaign launches.
Native formats that turn inspiration into sales
Sponsored product
Your product is featured in all relevant recipes within its category, across recipe sections, search results, and aisles. This is the highest-performing format in the Mealz .
Sponsored recipes
Your brand featured in recipes integrated into the shopping experience (search, aisles, meal planning sections, etc.)
Editorial Branding
The recipe section, branded in your colors, with your brand prominently displayed at the top for maximum visibility.
Social Media Amplification for Retailers
Expand your campaign's reach through partner retailers' social networks.
Your food activation performance, measured continuously
Continuous performance tracking
Throughout the campaign, performance is measured in real time: impressions, clicks, items added to the cart, and sales generated. Campaigns are adjusted as needed to ensure that expected performance levels are met.
Transparent, shared reporting
At the end of the campaign, we provide a comprehensive performance report: actual sales generated, ROAS achieved, and a comparison with the initial objectives. The data comes directly from our retail partners, ensuring reliable, certified measurement.
Your brand deserves recipes that reflect its image. Mealz makes it happen.
Custom creation
Custom recipe development with guidance on culinary themes and visual aesthetics.
Full transfer of rights
All rights to our photos and videos are transferred to you upon delivery. They belong entirely to you—use them however you like!
Product Integration
We create delicious, everyday recipes featuring your products.
They activate their products with Mealz
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Maille scores at just the right moment
Boost conversion by helping consumers choose condiments for family meals.
Menguy’s finds its way into everyday cooking
Inspire users with meal ideas that highlight the unique flavor of peanuts in everyday cooking.
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Kiri slips into family rituals
Naturally integrate into family cooking traditions by suggesting simple, indulgent cheese-based recipes.
Fleury Michon sparks a craving for charcuterie
Generate interest in charcuterie products by featuring them in fun, easy-to-make recipes.
La Vache qui rit, partner of fun-filled meals
Become the go-to choice for fun-filled meals and brunches with practical, delicious food pairings.
Old El Paso spices up dinner time
Spice up your dinner parties with a collection of festive, hearty Mexican recipes.
Pernod Ricard is focusing on summer mixology
Build engagement around mixology by suggesting refreshing summer cocktails.
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Interbev showcases the beef industry
Showcase the beef industry by featuring beef in a variety of inspiring recipes for consumers.
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Frequently Asked Questions
Why choose custom content?
Your exclusive content enriches our library of 400 shared Mealz , which is updated with 5 new meal ideas every week. Exclusive recipes help amplify your brand identity through your culinary positioning and the visual atmosphere we create for you. It’s an undeniable asset that helps you stand out from the competition.
How does supplier management work?
Your exclusive content enriches our library of 400 shared Mealz , which is updated with 5 new meal ideas every week. Exclusive recipes help amplify your brand identity through your culinary positioning and the visual atmosphere we create for you. It’s an undeniable asset that helps you stand out from the competition.
Can we choose the number of unique sessions?
You’re free to choose how much traffic the solution handles. Some of our clients started with a single device. Others limited the number of stores before rolling out the experience across their entire network. We’ll advise you on the best rollout scenarios to maximize the solution’s performance.
What Is a Monthly Unique Mealz ?
More precisely, it’s a “monthly unique Mealz .” AMealzsession occurs when a visitor to the retailer’s website or app is exposed to the Mealz at least once, without closing the browser or interrupting their activity for more than 30 minutes.
Who is responsible for the initial ingredient/product mapping?
One of our solution’s key strengths is our algorithm’s ability to automatically create associations between recipe ingredients and your store’s products. It improves itself through machine learning as shopping cycles progress. This automation is one of the reasons your teams can deploy Mealz just 4 weeks on average.
Does the Starter subscription include support?
We support you from project launch through integration, starting with the Starter package—through technical, UX/UI, and content workshops. In addition to providing comprehensive documentation and code examples, our technical team handles your requests submitted via Slack or email. We ensure regular performance tracking of the Mealz through quarterly steering committees.
How do I import recipes in bulk?
You can import all your recipes at once using a CSV file (other options are available if needed). Our script then identifies units and quantities. For ingredients, a color-coded system distinguishes recognized items (green) from unidentified ones (red), making it easy to isolate changes.
Can existing recipes be added to Mealz?
You can certainly integrate your recipes into our content management platform. However, we recommend standardizing key elements (visuals, steps, etc.) and organizing recipes by category to ensure consistency in the content.
What customization options are available?
Components are fully customizable. You can change colors, sizes, and fonts. Certain elements of the recipe card can also be hidden.
How often are repositories updated?
Mealz various files to function: product lists, stores, prices, inventory levels, and, optionally, category trees. At the start of the project, we integrate an initial copy of your data. Once Mealz live, the repository can be updated daily, hourly, or even in real time.
On which devices does Mealz ?
Mealz a web and mobile solution. It is compatible with all browsers (Chrome, Firefox, etc.) and mobile operating systems (Android and iOS).
Ready to launch your next Retail Media campaign with Mealz?
Our teams help you develop a solution tailored to your goals and category.
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Shall we talk?
Are you a brand? Unlock new opportunities for contextual visibility, right at the point of purchase.
The Culinary Inspiration That Drives Sales.
For Retailers
Food inspiration that turns the shopping experience into a driver of growth — Discover the retail offering
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For Brands
The new food retail media that showcases your brand at the heart of the purchasing decision — Discover what the brands have to offer
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