Food retail media that elevates your brand, at the heart of the purchasing decision
Mealz Brands helps brands grow their sales and expand their presence in drive-thru and LAD channels through native, performance-driven campaigns with guaranteed ROAS.
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Why our activation campaigns make a difference
Mealz Brands is the white-label solution that unlocks the potential of your products, directly on retailers' e-commerce sites and apps.
Guaranteed ROAS
Performance-driven campaigns with real-time sales tracking and guaranteed ROI.
Native activation
Your products are integrated directly into the retailers' e-commerce shopping experience, with no friction or redirects.
Multi-retailer distribution
A one-time activation rolled out simultaneously at all of our partner retailers.
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Data-Driven Retail Media Campaigns
Potential Analysis
We analyze the availability of your product in our network of partner stores to identify opportunities for promotion.
Performance Projection
We estimate expected impressions, clicks, and sales based on audience data and the performance of your category among our partner retailers.
ROAS Commitment
We set a profitability target in the form of ROAS, guaranteed before your campaign launches.
Native formats that turn inspiration into sales
Sponsored product
Your product is featured in all relevant recipes within its category, across recipe pages, search results, and product listings. This is the most effective format in the Mealz ecosystem.
Sponsored recipes
Your brand featured in the recipes displayed throughout the shopping experience (search, aisles, dining area, etc.).
Editorial design
The recipe section customized with your branding, featuring your brand name prominently at the top for maximum visibility.
Social media retailers
Leverage our partner brands' social media channels to expand the reach of your campaigns.
The performance of your food activations, measured in real time
Continuous performance monitoring
Throughout the campaign, performance metrics are tracked in real time: impressions, clicks, adds to cart, and sales generated. Campaign settings are adjusted as needed to ensure the expected level of performance.
A transparent and shared assessment
At the end of the campaign, we provide a comprehensive report on actual performance: sales generated, ROAS achieved, and a comparison with the initial goals. The data comes directly from our partner retailers, ensuring reliable and certified measurement.
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Your brand deserves recipes that reflect its identity. Mealz can do that for you.
Custom Design
Development of exclusive recipes with accompanying content focused on culinary themes and visual aesthetics.
All rights reserved
Our photos and videos are delivered to you with all rights transferred. They belong entirely to you, and you can do whatever you want with them!
Product Use
We create delicious, everyday recipes using your products.
They promote their products with Mealz
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Maille scores at the right moment
Boost sales by helping consumers choose condiments to go with family meals.
Menguy's Makes Its Way into Everyday Cooking
Inspire users with meal ideas that highlight the unique flavor of peanuts in everyday cooking.
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Kiri slips into the family rituals
It naturally fits into family cooking traditions thanks to suggestions for simple, delicious cheese-based recipes.
Fleury Michon is sparking a craze for charcuterie
Generate interest in deli products by featuring them in simple, easy-to-make recipes that are perfect for sharing.
La Vache qui rit: The Perfect Companion for Fun Meals
Become the go-to choice for fun meals and brunches with convenient and delicious food pairings.
Old El Paso spices up dinner time
Spice up your dinner parties with a collection of festive and hearty Mexican recipes.
Pernod Ricard is focusing on summer mixology
Build engagement around the world of mixology by suggesting refreshing summer cocktails.
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Interbev promotes the beef industry
Promote the meat industry by showcasing beef through a variety of inspiring recipes for consumers.
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Frequently Asked Questions
Why opt for customized content?
Your exclusive content enriches the library of 400 recipes Mealz , which are shared and renewed at a rate of 5 new meal ideas per week. Exclusive recipes convey your identity, not only through your culinary orientations, but also through the visual ambience created for you. This is an undeniable asset when it comes to setting yourself apart from the competition.
How does supplier management work?
Your exclusive content enriches the library of 400 recipes Mealz , which are shared and renewed at a rate of 5 new meal ideas per week. Exclusive recipes convey your identity, not only through your culinary orientations, but also through the visual ambience created for you. This is an undeniable asset when it comes to setting yourself apart from the competition.
Can we choose the number of unique sessions?
You are free to choose the traffic exposed to the solution. Some of our customers have chosen a specific device. Other customers have limited the number of stores before expanding the experience to their entire network. We will advise you on the scenarios to follow to maximize the performance of the solution.
What is a Mealz monthly one-time session Mealz
More precisely, this is a "single monthly session Mealz". A "Mealz" session corresponds to the fact that a visitor to the brand's site or application has been exposed to the Mealz experience at least once, without closing the browser or interrupting activity for more than 30 minutes.
Who manages the initial ingredient/product mapping?
One of the major assets of our solution is our algorithm's ability to automatically create associations between recipe ingredients and products in your stores. It improves itself through self-learning as shopping cycles progress. This automatic process partly explains why your teams can deploy Mealz in an average of 4 weeks.
Does the Starter plan include support?
We support you in launching and integrating the project starting with the Starter plan through technical, UX/UI, and content workshops. In addition to providing comprehensive documentation and code examples, our technical team will also address your requests submitted via Slack or email. We regularly monitor the performance of the Mealz experience Mealz a quarterly steering committee.
How do I bulk import recipes?
You can import all your recipes at the same time, via a CSV file (other solutions are available if necessary). Then our script will detect the units and quantities. As for the ingredients, a label will distinguish between the recognized ingredients (in green) and the unidentified ingredients (in red). The changes to be made can therefore be easily isolated.
Can existing recipes be integrated into Mealz ?
Your recipes can be fully integrated into our content management platform. However, we recommend that you harmonize the key elements (visuals, steps, etc.) and organize your recipes by category to ensure that your content is consistent.
What are the customization possibilities?
The components are fully customizable. Colors, sizes and fonts can be changed. Some elements on the recipe card can also be hidden.
How often are the repositories updated?
Mealz must receive various files in order to function: the list of products, stores, prices, stocks and possibly the category tree. When the project is launched, we integrate an initial copy of your data. Once Mealz is in production, the frequency of repository updates can be daily, hourly or even in real time.
On which devices does Mealz work?
Mealz a solution that works on the web and on mobile devices. It is compatible with all browsers (Chrome, Firefox, etc.) and with the Android and iOS mobile operating systems.
Ready to launch your nextretail media campaign—
—with Mealz
Our teams will work with you to develop a solution tailored to your goals and industry.
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Shall we talk about it?
Are you a brand? Unlock new opportunities for contextual visibility, right at the point of purchase.
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