White Paper: What are good UX practices for a website?

Camille Basso
Camille Basso
May 8, 2026
10 min.
White Paper: What are good UX practices for a website?
SUMMARY

In 2023, UX has become a key differentiator for websites. 

In fact, 88% of Internet users say they won't return to a website after a bad UX experience. What's more, 91% leave a site without comment if they don't like the experience. Thus, companies can't count on their feedback to improve their sites.

For their part, experts interviewed by Forrester Research claim thata single dollar invested in UX can generate up to $100 in profit, i.e. an ROI of 9.990%. 

So what are the best UX practices to adopt in order to stand out from the crowd and deliver an optimized user experience?

- A user-centred journey

- A clear and efficient user-journey 

- A highly polished and slick design

To find out more, read our White Paper on UX best practices.

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